My Brief

MY BRIEF
I chose to do 'A promotion package for a new film, including a teaser trailer, together with two of the follwing:
- A film magazine front cover, featuring the film
- A poster for the film

Tuesday 29 June 2010

Film Noir


Film noir is a cinematic term used mainly to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and sexual motivations. Hollywood's classic film noir period is generally regarded as stretching from the early 1940s to the late 1950s. Film noir of this era is associated with a low-key black-and-white visual style that has roots in German Expressionist cinematography. Many of the prototypical stories and much of the attitude of classic noir derive from the hardboiled school of crime fiction that emerged in the United States during the Depression.

The term film noir (French for "black film"), was first applied to Hollywood movies by French critic Nino Frank in 1946, was unknown to most American film industry professionals of the classic era. Cinema historians and critics defined the noir canon in retrospect; before the notion was widely adopted in the 1970s, many of the classic film noirs were referred to as melodramas. The question of whether film noir qualifies as a distinct genre is a matter of ongoing debate among scholars.

Film noirs encompass a range of plots. Though the noir mode was originally identified among American productions, films now customarily described as noir have been made around the world. From the 1960s onward, many pictures have come out that share attributes with film noirs of the classic period, often treating noir conventions in a self-reflexive manner. Such latter-day works in a noir mode are often referred to as neo-noirs. The tropes of film noir have inspired parody since the mid-1940s.

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